Decor Ireland is a customer-focused sales and marketing company, which operates throughout Ireland and the UK. Our mission is:
To engender trust, transmit enthusiasm and present solutions to our customers, suppliers and staff by:
- Only offering products in which we have confidence
- Conducting our business in a way which is good and right
- Investing our resources wisely
Established in 1976, as the Hamron Group, we sold specialist paints and coatings for structural fire protection. Over the years the company became a leader in this highly specialist field with our products being specified in many building projects, from the simple dwelling house to highly prestigious developments throughout Ireland and abroad.
What became clear in time, however, was that the sheer complexity of these products meant that they were not readily available to the traditional suppliers to the building trade - the builder's providers, decorator's merchants, hardware stores, etc. In the early 1990s we made a conscious decision to address this problem and embarked on a programme to develop structural fire protection products with simple and straightforward specifications, all tested to the relevant standards and packaged in such a way that they could easily be marketed by builders' merchants and the like.
The products, marketed under the Zeroflame brand, proved so attractive in the marketplace that we sold the original Hamron Group business to enable us to concentrate our efforts on this rapidly expanding new venture. Hence Decor Ireland was born.
Decor Ireland today
In quick succession the Zeroflame products were joined by other painting, decorating and building related products as manufacturers recognized, and wanted to become part of, the Decor Ireland success story. This, coupled with the strategic acquisition of another wholesaler servicing associated product sectors, means that our product range is now probably the most comprehensive available to hardware stores, decorators' merchants, builders' merchants, paint shops, garden centres and lifestyle stores in Ireland and the UK.